LD Expert Case Study: Transforming Learning Platforms
LD Expert empowers neurodivergent learners with personalized tutoring. We amplified their impact with a custom platform, smarter SEO, and a seamless user experience built to grow with them.
Savings in ad spend
Faster site load time
Increase in organic traffic
| Founded: | 2020 |
|---|---|
| Headquartered: | San Antonio, Texas, USA |
| Founders: | Stephanie Tsapakis (CEO), Chelsea DiMarzio (COO) |
| Industry: | E-Learning Providers |
What is LD Expert and Why Does It Matter?
Imagine a child with dyslexia or ADHD falling behind in school—not due to a lack of ability, but because their school lacks the right specialists or resources. That’s where LD Expert steps in. This online education service was created to provide personalized support for students who often fall through the cracks of traditional school systems. Founded by two best friends Stephanie and Chelsea, who are passionate about education. LD Expert offers tailored learning solutions to those who need it most.
In a world where access to expert care is often limited and waitlists are overwhelming, LD Expert delivers the support directly to families. It matters because every child deserves the chance to succeed, and LD Expert ensures they get the right help when and where they need it.
What Challenges Was the LD Expert Facing?
LD Expert faced several challenges that were limiting its growth and online presence. These were the key issues they encountered:
- Technical Limitations: The team’s website, built on Wix, lacked the flexibility for customization and efficient management, hindering their ability to scale.
- SEO Optimization: The team needed guidance on SEO best practices, impacting the website’s visibility on search engines.
- Ad Performance:Â The social media ads were not reaching the right audience, resulting in lower click-through rates and inefficient ad spend.
- Data Interpretation:Â The team faced difficulty in analyzing website data, making it challenging to optimize their online presence.
How Did TechUp Labs Help?
TechUp Labs partnered with LD Expert to rebuild their digital foundation and improve online engagement. Here's how:
- Website Redesign:Â We moved the site off Wix and built a fully customizable platform for better management and feature flexibility.
- SEO Implementation:Â Our team refined meta tags, improved content structure, and optimized keywords and internal linking for better search rankings.
- User-Centric Design:Â We created a clean, accessible interface tailored for families and schools, ensuring smooth usability across all devices.
- Speed Optimization:Â We improved loading times to enhance user experience and retention.
- Storytelling & Testimonials:Â Real stories from families and contractors were added to build trust and highlight impact.
What Technologies Powered the Platform?
We used a tailored tech stack to ensure performance, scalability, and data-driven insights:
- Frontend:Â HTML, CSS, and Bootstrap for a responsive, mobile-friendly interface.
- Backend:Â PHP for secure, flexible logic and custom API development.
- User Behavior Tracking:Â Microsoft Clarity to analyze user interactions and identify drop-off points.
- Email & Form Insights:Â PostHog for tracking user behavior after signups and form submissions.
- Interactive Contractor Form:Â A custom form using Feedspace.io allowed video/audio submissions, streamlining therapist onboarding.
What Impact Did the New Platform Create?
The new platform made a big difference for LD Expert—both in numbers and user experience.
- 54% boost in organic traffic: Thanks to improved SEO and optimized content, LD Expert saw record-high impressions and clicks—without spending on Meta ads.
- 100% savings in ad spend: No more need for paid ads—organic traffic now drives visibility and growth.
- 3x faster faster site load time:Â The new platform loads in seconds, reducing bounce rates and improving user retention.
- Speed Optimization:Â We improved loading times to enhance user experience and retention.
- 29% increase in user engagement:Â Video testimonials, clear service descriptions, and modern design built instant trust with visitors.
- Mobile SEO Optimization:Â The new mobile-friendly interface enhanced usability, helping LD Expert rank better for mobile-first indexing.
What’s Next for LD Expert?
With fast growth on the horizon, LD Expert is gearing up to expand its impact. Here’s what’s ahead—with TechUp Labs by their side:
- New Features: We’re building tools like a learning resource library for families and a smart dashboard for contractors.
- Stronger SEO: With a solid foundation in place, we’ll continue optimizing content to boost visibility and reach more families online.
- Seamless Experience: The new platform ensures easy navigation for both the LD Expert team and their users—no learning curve, just results.
- Built to Scale: The website is ready to grow with LD Expert—whether that means new services, more states, or a bigger team.
- Ongoing Partnership: TechUp Labs will continue to support with design, development, and SEO, so LD Expert can stay focused on student success.
Solving problems for every team
As we look ahead, TechUp Labs remains committed to helping innovative businesses like LD Expert scale with cutting-edge solutions. If you’re ready to transform your tech, we’re here to help.
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