Digital Marketing Executive

Company Overview:

TechUp Labs is actively seeking a skilled Digital Marketing Executive to join our team and contribute to the promotion and growth of our innovative products. As a leading product-based IT company, we specialize in developing cutting-edge solutions across diverse domains such as health, education, sports, and more.

About the Job:

As a Digital Marketing Executive at TechUp Labs, you will play a pivotal role in driving the visibility and adoption of our products through strategic digital marketing initiatives. Collaborating closely with cross-functional teams, you'll be responsible for developing and executing digital marketing campaigns that effectively reach and engage our target audience.

Key Responsibilities:

• Develop and implement digital marketing strategies to promote TechUp Labs' products and services across various online channels.
• Manage and optimize digital advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc., to drive traffic and conversions.
• Create and curate engaging content for website, blog, social media, and email marketing campaigns to attract and retain customers.
• Monitor and analyze key performance metrics such as website traffic, conversion rates, and ROI to measure the effectiveness of digital marketing efforts.
• Stay updated on the latest trends and best practices in digital marketing and incorporate new ideas and techniques into campaign strategies.
• Collaborate with design and content teams to create compelling visual and written content that resonates with our target audience.
• Work closely with sales and product teams to align marketing activities with business goals and objectives.

Required Skills and Qualifications:

• Proven experience in digital marketing roles with a focus on online advertising, content marketing, and social media management.
• Strong understanding of digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Business Manager, etc.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Analytical mindset with the ability to interpret data and derive actionable insights to optimize campaign performance.
• Bachelor's degree in Marketing, Business Administration, or a related field (or equivalent experience).

Preferred Qualifications:

• Experience with SEO techniques and strategies to improve organic search rankings and visibility.
• Familiarity with marketing automation tools such as HubSpot, Marketo, or Mailchimp.
• Previous experience working in a startup or high-growth environment.

About You:

We're seeking candidates who are passionate about digital marketing and have a drive to deliver results-driven campaigns that drive business growth. You should be creative, and adaptable, and demonstrate a strong sense of ownership and accountability.

Benefits:

• Competitive benefits package to support a healthy work-life balance.
• Opportunities for career advancement and professional development.

How to Apply:

Please submit your resume highlighting your relevant experience and why you're interested in joining our team. Feel free to include any examples of successful digital marketing campaigns or projects you've worked on.

Additional Notes:

We aim to provide a fair and inclusive hiring process. We welcome applicants from all backgrounds to apply for this opportunity.

Next Steps:

• Qualified candidates will be contacted for an initial interview with our hiring team.
• Shortlisted candidates will participate in additional interviews to assess marketing skills and cultural fit.

We eagerly anticipate receiving your application and welcoming a talented Digital Marketing Executive to our team!