Meta Ads Expert

Company Overview:

TechUp Labs is seeking a Meta Ads Expert (Performance Marketer) to scale high-impact paid campaigns across Facebook, Instagram, and the Meta ecosystem. As a fast-growing product-based IT company, we build and market digital products in health, education, and sports, both independently and in collaboration with global partners. At TechUp Labs, performance marketing is driven by data, experimentation, and automation. We believe paid media should be intelligent, measurable, and continuously optimized — and we’re looking for someone who can own and scale that growth engine.

About the Job:

As a Meta Ads Expert, you will be responsible for planning, executing, optimizing, and scaling paid campaigns on Meta platforms. You will manage the entire funnel — from audience research and creative testing to conversion optimization and ROAS improvement. This role requires a blend of analytical thinking, creative strategy, and performance discipline. You will collaborate closely with content, design, product, and analytics teams to ensure every campaign delivers measurable business impact.

Key Responsibilities:

• Plan, launch, and manage Meta Ads campaigns across Facebook, Instagram, and Audience Network.
• Develop full-funnel paid strategies (awareness, consideration, conversion, retargeting).
• Perform audience research, segmentation, and lookalike audience creation.
• Execute creative testing frameworks (ad copies, creatives, formats, CTAs).
• Optimize campaigns for key metrics such as CPC, CPA, ROAS, CTR, and LTV.
• Monitor daily performance and make data-backed optimizations at scale.
• Coordinate with designers and content teams to produce high-performing creatives.
• Implement and manage Meta Pixel, Conversion APIs, and event tracking.
• Analyze campaign data and prepare performance reports with actionable insights.
• Stay updated on Meta Ads best practices, algorithm changes, and new ad formats.

Required Skills and Qualifications:

• Proven experience as a Meta Ads Specialist / Performance Marketer.
• Strong hands-on expertise with Facebook Ads Manager and Business Manager.
• Solid understanding of paid marketing funnels and conversion optimization.
• Experience running lead generation, app installs, and sales-focused campaigns.
• Strong analytical skills with the ability to interpret data and trends.
• Familiarity with tracking tools like Meta Pixel, GA4, and UTM parameters.
• Experience managing ad budgets and scaling profitable campaigns.
• Excellent communication and collaboration skills.
• Ability to work in a fast-paced, performance-driven environment.

Preferred Qualifications:

• Experience scaling Meta Ads for SaaS, D2C, or digital products.
• Familiarity with automation tools, rules, and campaign scaling frameworks.
• Knowledge of A/B testing methodologies and creative performance analysis.
• Exposure to tools like Google Analytics 4, HubSpot, or other CRMs.
• Understanding of attribution models and multi-touch journeys.
• Experience working with international or high-volume ad accounts.

About You:

You are a performance-focused marketer who thrives on numbers, testing, and optimization. You enjoy breaking down funnels, experimenting with creatives, and turning data into decisions. You don’t just run ads — you engineer growth. You’re curious, results-driven, and constantly refining strategies to outperform benchmarks.

Benefits:

• Surat-based role with flexible working structure.
• Performance-driven culture with room to experiment and scale.
• Exposure to diverse products and global marketing challenges.
• Opportunity to work with experienced product, tech, and growth teams.
• Continuous learning and skill development in performance marketing.

How to Apply:

Send us your resume along with examples of Meta Ads campaigns you’ve managed. Include metrics, budgets, results, or case studies that showcase your performance marketing expertise.

Additional Notes:

We believe in experimentation, and measurable impact. If you’re passionate about growth and enjoy pushing campaign performance to the next level — we’d love to connect.

Next Steps:

• Qualified candidates will be contacted for an initial interview.
• Shortlisted applicants will be invited to further interviews focusing on technical capability, as well as team fit.

We look forward to seeing your application and welcoming a skilled Meta Ads Expert to our growing team!