B2B SaaS Marketing

Company Overview:

At TechUp Labs, we're in search of a dynamic B2B SaaS Sales & Marketing Specialist who can drive engagement and growth for our innovative products and initiatives. As a product-based IT company, we specialize in developing cutting-edge solutions across various domains such as health, education, sports, and beyond.

About the Job:

As a B2B SaaS Marketing Specialist, you will play a crucial role in promoting and selling our products to business clients. Collaborating closely with cross-functional teams, you'll be responsible for developing and executing sales and marketing strategies that drive brand awareness, customer acquisition, and revenue growth.

Key Responsibilities:

• Develop and implement B2B sales strategies to achieve company sales targets.
• Create and manage marketing campaigns across various channels including social media, email, and content marketing.
• Write compelling content for marketing materials, website, blogs, case studies, and social media to engage and inform potential clients.
• Utilize basic graphic design skills to create visually appealing marketing materials.
• Record and produce video content to support marketing initiatives and product demonstrations.
• Conduct market research to identify potential clients and understand their needs and pain points.
• Build and maintain strong relationships with clients, understanding their requirements and providing tailored solutions.
• Collaborate with product managers, designers, and engineers to align marketing efforts with product features and capabilities.
• Optimize marketing content for SEO to improve visibility and organic search rankings.
• Track and analyze marketing campaign performance using analytics platforms to inform future strategies.

Required Skills and Qualifications:

• Proven experience in B2B sales and marketing, preferably in a SaaS environment.
• Strong content writing skills with the ability to craft engaging and persuasive marketing copy.
• Proficiency in social media management and basic graphic design tools (e.g., Canva, Adobe Spark).
• Experience with video recording and editing tools.
• Basic understanding of SEO best practices and keyword research tools.
• Excellent communication and interpersonal skills to build and maintain client relationships.
• Ability to work independently and collaboratively in a fast-paced environment.
• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).

Preferred Qualifications:

• Familiarity with content marketing strategies and analytics platforms.
• Previous experience in a technology startup(B2B SAAS) or high-growth environment.
• Portfolio showcasing successful sales and marketing campaigns across different formats and channels.

About You:

We're looking for candidates who are passionate about technology and sales, with a knack for creating compelling marketing narratives. You should be creative, adaptable, and eager to learn in a collaborative and dynamic environment.

Benefits:

• Remote job with flexibility to work from anywhere.
• Competitive benefits package to support a healthy work-life balance.
• Opportunities for professional growth and skill development.

How to Apply:

Please submit your resume highlighting your relevant experience and why you're interested in joining our team. Feel free to include links to your portfolio or any relevant work samples that demonstrate your sales and marketing expertise.

Additional Notes:

We're committed to fostering a diverse and inclusive workplace. We encourage individuals from all backgrounds to apply for this opportunity.

Next Steps:

• Qualified candidates will be contacted for an initial interview with our hiring team.
• Shortlisted candidates will participate in additional interviews to assess marketing skills and cultural fit.

We look forward to receiving your application and welcoming a talented B2B SaaS Sales & Marketing Specialist to our team!