AI Marketing

Company Overview:

TechUp Labs is looking for an AI-First Full Stack Marketer — someone who lives and breathes marketing through the lens of artificial intelligence. As a fast-growing product-based IT company, we build innovative digital products across health, education, and sports — both independently and in partnership with global brands. At TechUp Labs, we believe marketing should be intelligent by design. We leverage AI to create strategies that are data-driven, automated, personalized, and impactful — and we’re seeking someone who can lead that evolution.

About the Job:

As an AI-First Full Stack Marketer, you’ll be responsible for driving growth and visibility across all digital touchpoints — powered by AI. You’ll use tools like ChatGPT, Jasper, Notion AI, HubSpot AI, and custom LLMs to plan, execute, and optimize marketing strategies across content, SEO, paid media, automation, and analytics. You’ll blend creativity, analytical thinking, and AI expertise to build marketing systems that scale intelligently — not manually. You’ll collaborate with product, design, and tech teams to ensure every campaign, asset, and message is optimized through AI insights.

Key Responsibilities:

• Develop and execute AI-powered marketing strategies across digital channels (social, email, SEO, paid, content).
• Use AI tools (ChatGPT, Jasper, Copy.ai, Perplexity, etc.) to automate and enhance content creation, ad copy, and campaign ideation.
• Build and manage marketing automation workflows using platforms like HubSpot, Zapier, Make, or custom AI-driven pipelines.
• Analyze customer data and market trends using AI analytics tools to optimize performance and ROI.
• Manage SEO and content strategy with AI-driven insights (SurferSEO, Clearscope, NeuronWriter).
• Generate campaign visuals using generative AI tools (Midjourney, Runway, Synthesia, Leonardo AI).
• Integrate AI chatbots or recommendation systems to enhance user engagement and lead nurturing.
• Collaborate with cross-functional teams to design and deploy AI-enhanced growth experiments.
• Continuously explore new AI tools and marketing technologies to improve efficiency and creativity.
• Report on KPIs, growth metrics, and marketing performance using AI-based dashboards and automation.

Required Skills and Qualifications:

• Proven experience as a Digital Marketer, Growth Marketer, or Full Stack Marketer.
• Strong understanding of marketing automation, analytics, and AI-driven content workflows.
• Hands-on experience with AI marketing tools (ChatGPT, Jasper, Copy.ai, HubSpot AI, Notion AI).
• Solid grasp of SEO, SEM, and content marketing fundamentals.
• Experience with CRM systems, marketing analytics, and email automation tools.
• Understanding of social media strategy, ad management, and creative automation.
• Ability to design and execute data-driven growth experiments using AI insights.
• Excellent communication, storytelling, and creative problem-solving skills.
• Comfortable in a fast-paced, experimental, and remote-first environment.

Preferred Qualifications:

• Experience building or managing AI-assisted marketing campaigns or SaaS growth funnels.
• Familiarity with prompt engineering and optimizing AI-generated marketing outputs.
• Experience integrating AI APIs or automation flows for lead generation and campaign optimization.
• Exposure to data analytics platforms (Google Analytics 4, Mixpanel, Amplitude).
• Experience using A/B testing and personalization tools powered by AI.
• Understanding of marketing attribution models and customer journey mapping.
• Creative eye for visual storytelling and brand design using generative tools.

About You:

You’re a creative marketer who thinks like a growth hacker and operates like a data scientist — but with AI as your co-pilot. You see marketing as a playground for automation, personalization, and intelligent experimentation. You don’t just use AI tools — you orchestrate them to amplify creativity, efficiency, and impact. You love turning insights into action and data into stories that move people.

Benefits:

• Remote-friendly role with flexible working hours.
• AI-first marketing culture that rewards innovation and experimentation.
• Access to premium AI tools and automation platforms.
• Continuous learning opportunities in AI-driven growth and marketing technology.
• A supportive, creative, and growth-oriented environment.

How to Apply:

Send us your resume and a short note on how you’ve leveraged AI in marketing — for campaigns, automation, or content creation. Include examples, case studies, or links that demonstrate your AI-first marketing mi

Additional Notes:

We’re committed to inclusive and innovative hiring. If you’re curious, creative, and passionate about blending AI with marketing — we want to hear from you.

Next Steps:

• Qualified candidates will be contacted for an initial interview.
• Shortlisted applicants will be invited to further interviews focusing on technical capability, as well as team fit.

We look forward to seeing your application and welcoming skilled AI Marketing to our growing team!